I'm Daan. I research, design and evolve digital products as part of the team building them. Now at Nationale-Nederlanden, previously at Powerly, Werkspot, Ace & Tate and funda.
Using AI-assisted prototyping to test ideas faster
I turned a dormant product idea and a set of static advisor-portal designs into working, testable prototypes in days instead of weeks. Then I used them to sharpen usability research and show the organisation what faster, AI-assisted prototyping could do for product quality.
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Improving conversion by giving better advice on sustainable measures
The Woningcheck combines a few homeowner details with public housing data and a private possibilities-and-savings API to generate personalized sustainable measures, savings, and a next step: booking a call with a sustainability expert. I researched how different homeowners used it, then redesigned it for accuracy and trust.
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Preparing NN to support customers with an interest only mortgage digitally and responsibly
Nationale-Nederlanden needed a strategy for customers with interest-only mortgages who might be at risk at the end of their term. I ran a design sprint with a colleague to find the real problem, then iterated on the concept that came out of it — part of which was later built into mijnNN.
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Exploring interactive video to scale expert advice
I designed and tested an interactive video prototype to help homeowners understand their sustainable options earlier in the journey. Reducing dependency on phone calls and making expert advice more scalable.
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